Terms of Service

Effective: Pre-launch draft — pending review Last updated: 2026-05-18

These Terms of Service ("Terms") govern your use of the reelly service operated by David Yang ("reelly", "we", "us", "our"), an individual sole proprietor based in Ontario, Canada. By creating an account or otherwise using reelly, you ("you", "your") agree to these Terms.

If you don't agree to these Terms, don't use the service.

1. The service

reelly takes a video URL you submit (typically an Instagram reel, YouTube short, TikTok, or Instagram post) and produces five Markdown documents from it: a transcript, on-screen text, an action log, an instruction analysis, and the original caption / metadata.

We deliver this through:

A web application at https://app.reelly.app/
An HTTP API at https://api.reelly.app/
Optional integrations (e.g., the Model Context Protocol server for Claude clients)

The service uses third-party providers to do its job, listed in Section 9.

2. Your account

You need an account to submit videos. We use Supabase Auth to handle email/password and Google sign-in. You are responsible for:

Keeping your login credentials and API keys confidential
All activity that happens under your account
Notifying us at security@reelly.app if you suspect unauthorized access

You must be at least 13 years old to use reelly. If you are under the age of majority in your jurisdiction, you must have a parent or guardian's consent.

3. Acceptable use

By submitting a URL to reelly, you represent and warrant that:

You have the legal right to submit the URL and use its content for the purpose of personal note-taking and analysis
You are not using reelly to facilitate or commit copyright infringement, including bulk scraping or republication of others' content
You are not using reelly to bypass technical protection measures (DRM, paywalls, geofencing)
You are not submitting content that is illegal, defamatory, harassing, or contains child sexual abuse material (CSAM)
You are not using reelly to process video content you don't have the right to access

We may suspend or terminate your account, without notice, if we reasonably believe you have violated this section. We may also report illegal content to law enforcement.

3.1 Rate limits

We enforce per-user concurrency caps and credit limits to keep the service available for everyone (see Section 4). Attempting to circumvent these — including by creating multiple accounts to bypass the free tier — is a violation of these Terms.

3.2 Reverse engineering

You may not reverse-engineer the service, decompile the client code, or attempt to extract our prompts, models, or API authentication tokens. This does not restrict you from observing your own data via the API.

4. Credits, plans, and billing

reelly uses a credit model. Each video you submit debits a fixed number of credits from your balance.

4.1 Free tier

New accounts receive a monthly free allowance of credits (currently 10 per calendar month). The free allowance resets on the first day of each month. Unused free credits do not roll over.

4.2 Paid tier

You may purchase credits or a monthly subscription via Stripe Checkout linked from your account settings. As of the effective date above:

Credit pack: $5 USD for 100 credits
Monthly subscription: $7 USD/month for 200 credits/month

Prices may change; we will notify subscribers at least 30 days before any subscription price increase. Purchased credit packs at the price in effect at the time of purchase will not be re-priced retroactively.

4.3 Refunds

Credits are non-refundable except in the following cases:

Failed downloads: if a submitted video cannot be processed by reelly due to a fault in our pipeline (not, e.g., the URL being private, deleted, or geo-restricted), the credits debited for that submission are automatically refunded to your balance.
Unauthorized charges: if your card was charged without your authorization, contact support@reelly.app and we will work with you and Stripe to resolve it.
Statutory rights: these Terms don't override any consumer protections that apply to you under Ontario or Canadian law.

4.4 Subscriptions

Monthly subscriptions auto-renew at the end of each billing period until canceled. You may cancel at any time from your account settings or by emailing support@reelly.app; cancellation takes effect at the end of the current billing period, and you keep access until then.

4.5 Taxes

Listed prices do not include sales tax, VAT, or GST/HST unless stated otherwise. Stripe collects applicable taxes at checkout based on your billing address.

4.6 Payment processor

All payments are processed by Stripe, Inc. We do not see or store your full payment card details. Your use of Stripe is also governed by Stripe's terms.

5. Content and intellectual property

5.1 Your input

The video URLs you submit and the resulting Markdown documents are yours. We make no claim of ownership over your account contents.

You grant us a limited, non-exclusive license to process the submitted URL through our pipeline (including via the third-party providers in Section 9) for the sole purpose of generating your output, and to store the resulting documents and metadata in your account.

5.2 Third-party content

The video you submit may itself be subject to copyright owned by someone else. reelly does not grant you any rights in third-party content; you remain responsible for ensuring your use of the output is consistent with the underlying creator's rights and the host platform's terms.

5.3 No long-term video storage

reelly does not retain a copy of the source video after processing is complete. Source media is deleted from our temporary working directories typically within hours of job completion. We retain only the generated Markdown documents, your submitted URL, the job metadata, and (for some videos) a thumbnail image.

5.4 Our service

reelly's website, application, code, prompts, and design (excluding the third-party providers it incorporates) are owned by David Yang and protected by copyright. These Terms don't grant you any license to copy or redistribute them.

6. AI output disclaimer

The transcript, on-screen text extraction, action log, and instruction analysis are produced by automated systems (local Whisper and EasyOCR models, and Google Gemini). Their output may be incorrect, incomplete, or hallucinated. You should not rely on reelly's output as authoritative — particularly for medical, legal, financial, safety-critical, or recipe-instruction content where accuracy matters.

You are responsible for verifying anything important before acting on it.

7. DMCA / takedown

If you believe content processed through reelly infringes your copyright, send a notice to dmca@reelly.app with:

Your contact information
Identification of the work claimed to be infringed
The URL(s) you believe contain the infringing material (i.e., the user's submitted URL or the generated documents)
A good-faith statement that you have the right to make the claim
A statement, under penalty of perjury, that the information is accurate
Your physical or electronic signature

We will review notices promptly and may remove the offending content, disable the relevant account, or both.

8. Termination

You may close your account at any time from your account settings or by emailing support@reelly.app. When you close your account, your account contents are deleted within 30 days, except as required by law or for legitimate fraud-prevention purposes.

We may suspend or terminate your account, with or without notice, if:

You have materially violated these Terms (especially Section 3)
We are legally required to do so
Your account is inactive for an extended period (we'll email you first)
We discontinue the service entirely (we'll give at least 30 days' notice and a way to export your data)

9. Third-party services

reelly is built on top of several third-party providers. By using reelly, you acknowledge that your submitted URLs and (where applicable) account email are processed by them:

Provider	Purpose
Supabase	Authentication and database hosting
Stripe	Payment processing
Apify	Instagram video download (Phase 1)
Google Gemini	Vision processing of video frames and synthesis of the instruction-analysis document
PostHog	Product analytics
Cloudflare	DNS, email forwarding, and CDN

See the Privacy Policy for what data each provider receives and links to their respective privacy policies.

We may change providers from time to time. Material changes (e.g., moving the database region) will be disclosed in the Privacy Policy update history.

10. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR THAT ANY DEFECTS WILL BE CORRECTED.

We make no warranty about the accuracy, completeness, or usefulness of any output generated by the AI components of the service (see Section 6).

Nothing in this section limits warranties that cannot be excluded under applicable Ontario consumer law.

11. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT WILL REELLY (DAVID YANG) BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS OR REVENUES, WHETHER INCURRED DIRECTLY OR INDIRECTLY, OR ANY LOSS OF DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, RESULTING FROM:

(a) Your use of, or inability to use, the service; (b) Any reliance on output produced by the service; (c) Any unauthorized access to or alteration of your transmissions or content; (d) Statements or conduct of any third party on the service.

OUR TOTAL CUMULATIVE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE GREATER OF (i) THE AMOUNTS YOU PAID US IN THE 12 MONTHS PRECEDING THE EVENT GIVING RISE TO LIABILITY OR (ii) CAD $100.

Some jurisdictions don't allow the exclusion of certain warranties or limitation of liability for certain damages; in those jurisdictions our liability is limited to the maximum extent permitted by law.

12. Indemnification

You agree to defend, indemnify, and hold harmless reelly (David Yang) from any claim, demand, loss, or damages, including reasonable legal fees, arising out of or related to:

Your violation of these Terms
Your submission of content you don't have the right to submit
Your violation of any third party's rights, including intellectual property rights

13. Changes to these Terms

We may update these Terms from time to time. When we do, we will:

Update the "Last updated" date at the top
For material changes, notify you by email and in-app banner at least 14 days before the change takes effect
For non-material changes (typo fixes, clarifying language), update silently

Your continued use of the service after a change takes effect constitutes acceptance of the updated Terms. If you don't accept the update, your remedy is to close your account before it takes effect.

14. Governing law and disputes

These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict-of-laws principles. The courts of Ontario will have exclusive jurisdiction to resolve any dispute arising out of or relating to these Terms or the service, and you consent to the personal jurisdiction of those courts.

If you are a consumer based outside Ontario, this section does not override mandatory consumer-protection rights you have under the law of your home jurisdiction.

15. Miscellaneous

Entire agreement. These Terms (together with the Privacy Policy) are the entire agreement between you and reelly regarding the service.
Severability. If any provision is held unenforceable, the remaining provisions remain in effect.
No waiver. Our failure to enforce a provision is not a waiver.
Assignment. You may not assign these Terms without our written consent. We may assign these Terms in connection with a sale or transfer of the service.
Force majeure. We are not liable for delays or failures due to events beyond our reasonable control (natural disasters, internet outages, third-party-provider outages, government action, etc.).

16. Contact

Questions about these Terms? Email support@reelly.app.

DMCA notices: dmca@reelly.app (see Section 7).

Security disclosures: security@reelly.app.